Privacy policy

This policy explains how United Lending LLC ("United Lending", "we", "us") handles information collected through unitedlendingllc.com, our loan request and contact forms, and our calls, texts and emails. United Lending offers business-purpose financing on investment property; it does not offer consumer credit.

Information we collect

• Contact details: name, mobile number, email address, and any message you send us.
• Loan request details: whether the property is an investment property, loan type and purpose, property state and city, price or value range, rehab budget range, loan amount range, investing experience, credit score range, timeline and ownership entity.
• Consent records: the exact consent wording you saw, its version, the time and your IP address.
• Device and usage data: your IP address and the rough location it points to, the kind of browser and device you use, the pages you visit and the page that sent you, and ad identifiers such as click IDs and campaign tags.
• If you apply for a loan: identity, financial, property and entity documents, and with your authorization a credit report. Those are collected through our loan process, not through this website's forms.

How we use it

• To respond to your inquiry, prepare loan terms and process a loan you ask for.
• To call, text and email you about your inquiry, and, where you have agreed, about related loan offers.
• To keep records of consents and of the business purpose of each loan.
• To operate, secure and improve the website, and to measure our advertising.
• To meet legal, regulatory and audit obligations, and to prevent fraud.

How we share it

We do not sell your personal information. We share it only as needed with:

• Service providers who run our website, database, customer relationship management, email and text messaging for us, under contracts that limit their use of it.
• Parties involved in making or servicing a loan you pursue: appraisers, title and settlement companies, attorneys, inspectors, credit bureaus, and capital partners or note buyers.
• Advertising and analytics providers (for example Google) that measure how visitors find and use the site.
• Authorities or other parties when the law requires it, or to protect our rights and the safety of others.
• A buyer or successor in a merger, sale or reorganization of our business.

Mobile information and SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third party, except the service providers that deliver our messages.

Calls and text messages

We call or text your mobile number only if you check the consent box on our form or otherwise agree. You can reply STOP to any text to opt out, or HELP for help. Message frequency varies, and message and data rates may apply. See our SMS terms.

Cookies and analytics

The site uses cookies and similar technologies, including Google Tag Manager, Google Analytics and Google Ads conversion measurement, to understand traffic and measure ads. We also store advertising click IDs and campaign tags in your browser for up to 90 days so a loan request can be matched to the ad that led to it. Your browser settings let you refuse or clear cookies.

Retention and security

We keep information for as long as needed for the purposes above and to meet legal and record-keeping obligations. We use administrative, technical and physical safeguards, including access controls and encryption in transit, to protect it. No system is perfectly secure; if a breach affects your information, we will notify you as required by applicable law.

Your choices

• Opt out of texts by replying STOP, and out of marketing emails with the unsubscribe link in any email.
• Ask to see, correct or delete the information we hold about you by contacting us below. We may need to keep some records where the law requires.

Children

This site is for adults seeking business-purpose financing. We do not knowingly collect information from anyone under 18.

Changes

We may update this policy. The effective date at the top shows when it last changed.

Contact

United Lending LLC, 2361 Nostrand Ave, Suite 513, Brooklyn, NY 11210. Email info@unitedlendingllc.com or call (718) 704-0499.